Road map of how to utilize the plant to make our lives better If you've ever wondered why you get the munchies, or how cannabis may influence seasonal allergies or any other cannabis topic than the Cannabis Connoisseur podcast is the show for you. Each week Ryan Chavez, Jack Stone and their guests take wide dives into narrow cannabis topics. They explain to Dan Humiston how their natural curiosity drives each week's discussions; they also share some helpful guest management advice for future podcasters. Produced by PodCONX https://podconx.com/podcasts/potcasters https://www.thecannabisc.com/ https://podconx.com/guests/jack-stone https://podconx.com/guests/ryan-chavez
Road map of how to utilize the plant to make our lives better
If you've ever wondered why you get the munchies, or how cannabis may influence seasonal allergies or any other cannabis topic than the Cannabis Connoisseur podcast is the show for you. Each week Ryan Chavez, Jack Stone and their guests take wide dives into narrow cannabis topics. They explain to Dan Humiston how their natural curiosity drives each week's discussions; they also share some helpful guest management advice for future podcasters.
Produced by PodCONX
https://podconx.com/podcasts/potcasters
https://podconx.com/guests/jack-stone
https://podconx.com/guests/ryan-chavez
PC Cannabis Legalization
Dan Humiston: [00:00:00] All right, everyone. Thanks for joining us. And welcome back. We have another great show in store for you today. Tom Howard and Miguel McGee are here to talk about their podcasts, cannabis, legalization news, Tama, biggie. Welcome to the show.
Tom Howard: Oh, yeah. Thanks for having us on.
Dan Humiston: Okay. I'm glad I could reciprocate you guys had me on your show last year, right at the beginning of the pandemic, and a lot has changed. Tommy noticed your hair is a little low.
Tom Howard: I'm a, I'm getting into character. I have to be in Humboldt county in October, or as they call it their crop Tober.
Dan Humiston: have a lot to talk about, and we don't have a lot of time. You guys are the number one cannabis news and policy podcasts, which are kind of dry topics. Tom, what do you do to keep things fun? And.
Tom Howard: We played name that strain. Yep. And so we have a name that strain bumper. We also have an it's four 20 somewhere bumper, , and we have a lot of bumpers and a lot of irreverence.
Dan Humiston: [00:01:00] There's a lot of fun things going on in your show. And I think that's one of the reasons why it's grown so fast and popularity, Tom, you're an attorney in McGee. You're a journalist. So who's responsible for lining up the story.
Miguel Miggy: We'll check that we shoot, back and forth. Then Lauren actually helps too.
Tom Howard: Yup. Lauren's the producer and director of the show. And, now, , we've. It's contents a bit, and then Lauren helps parse the data. And so we're going to probably be doing things differently in the future as well. I'm going to do some more growth videos, but then I'm also going to be doing more webinar content and more, explanatory, , content that's actually scripted because our engagement numbers on those ones.
Three times average and our engagement numbers on the long form show content is, , about a 10th average. We have a wonderful cluster of [00:02:00] listeners, but then the method to use to attract more of those listeners is by doing a style of content that I've been neglecting.
Dan Humiston: Yeah, I completely understand that. Many things to manage. When you're running a podcast, it's easy to let things slip through the cracks. I like how Mickey reads the cannabis headlines, and then you both comment on it. I think the back and forth really makes your show. We have a good example of that. You brought along a clip from a show where you talked about Seth Rogan, breaking up with canopy growth.
Let me play it and let's talk. [00:03:00] Don't hold back. Tell us how you really
Tom Howard: there's enough bullshit artists in the world. And so I'm not trying to be one and then of course, like when you get into business, They go professional. And so there is, um, , shenanigans and the cannabis industry that happened. And so when we see them, , it's great to just kind of call a spade, a spade.
And then if somebody wants to say like, no, I'm wrong. Here's the, , business case as to why here are the financial metrics and the math and the, get into the financial accounting and the operations of the business. And yeah. Say why you think canopy growth isn't, worth negative money?
Miguel Miggy: I think our benefit of our podcast is. is a passing. Accreditations and processes. These are all things that, every other industry has [00:04:00] challenges is eventually going to get there.
Dan Humiston: Let's talk about live stream. In addition to doing an audio podcast, you also live stream on YouTube every Wednesday and Sunday,
Tom Howard: Hmm.
Dan Humiston: got to admit live streaming seems stressful because if you mess up, there's no redo button. Is it worth the stress?
Tom Howard: I don't really find it stressful.
Dan Humiston: I mean, I guess maybe after you used to it, it's not so bad, but I look at him and I'm like, that just seems strange.
Tom Howard: Well, yeah, but again, I'm a fan of the grateful dead and the, and improvisational jam bands. If it's live it's better. And, , one of the things that I've been neglecting in the YouTube verse are scripted in. I don't mind the script. It's just that I've gotten busier with my business and, the scripted videos, they take time, not just to script, that's not that hard.
And then if you get a teleprompter, it becomes even easier to shoot, but then you have to edit the stuff and then after you're editing the stuff, then you have to, I like to put jokes [00:05:00] in. So I'll do cutaways. Where I'm lambasting like the Illinois, style of gamification of social equity into just randomly making millionaires of black and brown people.
And so, I would like intersperse clips of people like dancing and throwing money and Shay like, these are the actual winners of these cannabis licenses because they've artificially created the value of the cannabis licenses. But then meanwhile, if you go to like a state like Michigan, where they haven't artificially created the value of the cannabis licenses, they have the municipal, gatekeeper.
And so somebody. Who's only like a good old boy in Michigan and really connected in particular municipality they'll get the cannabis license and everybody else has to work through him and that's not necessarily any better. It's one of these things that we get to do in comments on, on a weekly basis has to be with what we're doing with the policy of cannabis and the business of cannabis, how relating it and whatnot.
And then is that right? Is that what we were fighting for? And [00:06:00] if. Okay, well, who is doing it right. The scripted version that I'm going to be doing next is who's doing cannabis legalization. Right? And I'm going to talk about Connecticut, , because what Connecticut looks like they're doing, is something closer to Washington state, at least into the intake.
And the intake is going to be a randomized lottery, which is a low barrier to entry and Arizona in theory. Could have a low barrier to entry in the lottery, but one of the requirements to enter the lottery is have a bank account with $500,000, have all the real estate that you need for your cultivation, for your dispensing and for your, extraction.
And so, therefore it's really not that easy. It's just deceptive. It's easy if you're a millionaire, but if you're just a regular guy, But Connecticut is doing a, , Washington style lottery where for a few thousand dollars, you can be registered for this lottery. And then they're going to draw 50% of those from social equity applicants.
And then they'll, they'll draw the rest of [00:07:00] the ping pong balls in that lottery until the licenses have been awarded. And then they can say that at least 50% had socials. No, you could do it more. If you qualified for the lottery first, they would do the social equity cohort, select that 50%. And then of course there would still be many more social equity, ping pong balls left, and then they just really other 50%, then you probably have like 50 to 75% social.
Dan Humiston: Before we go, I want to talk about your YouTube game, which is so good. You have graphics and sound effects and charts, and scrollers what advice would you give to aspiring pod-casters who see your YouTube episodes and are like, nevermind. Forget it. I can never do. Anything, nearly as good. So why even try, what do you say to those guys?
Tom Howard: Yeah. , it's easier now than ever. It'll be easier next year than it is this year, because software is advancing every year. Software doesn't sleep. It just, , it just refactors. , we use stream yard. So you can use stream yard, just [00:08:00] like we do. They just charged me $475 for that license.
And so that's how much that license is. And then you can go to. Or one of your fans will offer to make you a bumper. And that's what happened with us. Somebody named dusty from Indiana, and shout out to him. He said, Hey, I make it a bumper and then charged me a few hundred dollars for it. And so then we had some ideas after we've done enough.
To say it wouldn't be great if we had this bumper. And so right now he is fast at work at Mickey's bumper, and it's going to be the theme to the TV show Batman from the sixties, but it's going to be dang, dang, dang, dang tank muggy. And so he's working on the animation , and that stuff.
And so, , we really look forward to when he has that one. So that Maggie can, do his, spiels and his rants, with his own bumper.
Miguel Miggy: Oh know.
Dan Humiston: Yeah, I don't think anybody will be surprised by that. You can check out the cannabis legalization news on all major podcast sites, including pod connects, [00:09:00] and you can also watch the live stream on YouTube every Wednesday at two o'clock and Sunday at 3:00 PM. Central time, guys. I wish we had more time.
This was a lot of fun. Thanks for being on the show today.