Cannabis from different points of view Accepting that there is room for everyone in the cannabis tent will make it the most inclusive industry that has ever existed. The differences in Lucy Rose and Jarrod Mason cannabis experiences allow them to view the same topic from different perspectives. They join Dan Humiston to talk about using their podcast, Lit And Lucid to explore those difference perspectives with their guest and their audience. Produced by PodConX Potcasters - https://podconx.com/podcasts/potcasters Dan Humiston - https://podconx.com/guests/dan-humiston Jarrod Mason - https://podconx.com/guests/jarrod-mason Lit And Lucid - https://litlucidpodcast.com/
Cannabis from different points of view
Accepting that there is room for everyone in the cannabis tent will make it the most inclusive industry that has ever existed. The differences in Lucy Rose and Jarrod Mason cannabis experiences allow them to view the same topic from different perspectives. They join Dan Humiston to talk about using their podcast, Lit And Lucid to explore those difference perspectives with their guest and their audience.
Produced by PodConX
Potcasters - https://podconx.com/podcasts/potcasters
Dan Humiston - https://podconx.com/guests/dan-humiston
Jarrod Mason - https://podconx.com/guests/jarrod-mason
Lit And Lucid - https://litlucidpodcast.com/
PC Lit and Lucid
Dan Humiston: [00:00:00] All right, everyone. Thanks for joining us. And welcome back. We have another great show in store for you. Lucy rose, AK lit and Jared Mason, AK lucid are here to talk about their show lit and lucid Lucy and Jared. Welcome to the show.
Jarrod Mason and Lucy Rose: Thank you. Thanks for having us, we don't get the opportunity to be on a lot of other podcasts. . So, thanks for doing this is fun.
Dan Humiston: It's gotta be weird being on the other side of it. I'm really glad that you could join. I normally jump right into your podcast, but you guys have such interesting backstories that I thought we'd take a minute before we talked about your podcast to talk about what got you here whether it was in Lucy's case yoga or in Jerry's case, ADHD drove you to cannabis.
Maybe we'll start with Lucy. How did you get the cannabis from a yoga.
Jarrod Mason and Lucy Rose: Yeah, well, I came to cannabis first and then yoga. in college I was always, the type. I dunno, like super kind of OCD, you just like really structured and had to get everything done right. And [00:01:00] right away. And I realized my last year of college, I actually got to smoke weed on four 20 back in the Boulder quad when that was like actually a thing. And it was just a mind changing experience for me, the culture. And it was just so cool. And I just started consuming cannabis after that. And I realized that. Brought me down a little bit, chilled me out maybe a little bit happier, a little bit easier to be around. And I I lived in DC, like it's expensive to live out there, and what I started realizing after I did my teacher training and my yoga, , just realized. There was a greater mind body connection that I had within myself when I would consume cannabis and do yoga together. I thought, what a better way to bring those two things together, then offer cannabis, yoga to people. And that was back in, 2017 people really loved it. I never came about it as okay, let's just all go get high. And then do Gilda. was always a very integrated situation where we would mindfully consume and really reflect upon our [00:02:00] consumption and maybe only take one or two hits before we did our yoga practice and really just reflected on how was that cannabis working in your body create this whole mind, body experience? And I met Jared. And we started a podcast,
Dan Humiston: Jared. What about you?
Jarrod Mason and Lucy Rose: So in my early twenties, I was diagnosed with onset ADHD. They put me on some pharmaceutical drugs and I quickly realized on the pharmaceutical drugs that they were terrible. They made me worse. They like literally made me worse. And I thought, this is no way to, to look at the next, 50, 60 years of my life is being on some type of pharmaceutical drug.
And so I realized pretty quickly, I need to find way to approach this in a better way To work with it for the rest of my life. And that's where at the time I actually switched my major, to psychology just to understand the brain more.
And simply that was my focus. And I studied at CSU-Pueblo and we had Sue Sisley come to our university and long story short, they ended up forming the Institute of cannabis research at CSU Pueblo and they [00:03:00] formed a neuroscience department.
, I got invited personally over from the psychology department to help. Multidisciplinary, research group with Dr. Jeff Smith.
And what I learned there was that CBD and cannabis has a ton of potential He would not just ADHD, but a lot of other mental health disorders, and realized that, my anti-drug attitude before my introduction to cannabis was probably mostly based on propaganda.
And so I made it one of my life goals, to share this knowledge, I learned about CBD and cannabis with the rest of the world and, try to help other people live a life where they weren't dependent on pharmaceutical drugs for the rest.
Dan Humiston: It doesn't really matter how you got here. It's the fact that you're here and you're sharing that knowledge with the rest of the world, with your podcast, which, your podcast is interesting because you sort of are in two camps. It's like you got one foot in the cannabis culture camp, and then the other foot's kind of in the cannabis corporate.
And that's tricky because those two groups don't always see eye to eye.[00:04:00] How do you bridge that gap?
Jarrod Mason and Lucy Rose: I mean, that's Jared and Lucy, right? It's like lit and lucid. And so that's where the name started was, I'm a little bit more lit and Jared's a little bit more lucid, but. And that's what we've always strived to do with our podcast is to find the balance, whatever the topic might be.
I might bring a different perspective. Jared will, as well as our guests. And we just try to sort through all of that and just come to so I'm sort of balanced with the topics that's, what's really cool. Cause it is hard to explain to people like, well, who do you specifically talk to on our podcast?
I'm like, well, we talked to a lot of different people about a lot of different things, but it's made us more, well-balanced, we have different understandings of the culture as well as, corporate America and cannabis and small businesses and entrepreneurs and things like that.
So I think it's made us more well rounded and that's what we hope for our listeners is it brings them a little bit more balanced too, and understanding the breadth of what this industry really is. Yeah. And know, , when I left the university, I started working at last [00:05:00] windows farms down at Weblo one of the largest, outdoor cultivation. And the world and, I was working in sales and so I always had this saying I used before everybody else coined it, but I would one day be working with somebody who was know, had been growing in their basement or have, growing in the black market for 20 years.
And that was, a legacy. Versus somebody who just graduated from Harvard with an MBA, and they're trying to start, a cannabis business with, an angle of they understand finance and investments. And so I constantly, I had to work with both of these people and try to, have conversations with them and, fit their needs and everything.
And, and that's really where the podcast came about was just these conversations we were having with everybody were so interesting. The stigma that's around cannabis. You think that everybody's a stoner and really, even a lot of these like legacy farmers and stuff, they're not really stoners.
They have a purpose. They really believe in the plant. really. They're like biology, fiends. They understand plant biology and cultivation better than a lot of these kids. I was seeing coming out of college. And, and the other side was that, in a regulated industry, there's a ton of business acumen.
You have to [00:06:00] have just to stay afloat with and investments, and it's extremely expensive to run a cannabis business. The other side with having somebody with a Harvard MBA to help your company compete not just the, an individual state by state basis, but as a multi-state operator, I could see why that's important too.
And so that's where kind of the podcast came around, was like, we can showcase both of these sides because they're both necessary. And I think ultimately what we want is that the two to work together because, if we can merge the two goals together and you really need both sides regardless of. Multinational corporate companies are having to hire these legacy farmers to help grow high quality cannabis. And the, the legacy farmers almost need a little bit of that. , the business kind of admin support and the financial support and the marketing support and the branding, to help them go to market and sustain, a multi-state brand or even just to compete in some of these current more.
Dan Humiston: you both make a lot of good points there because , the tent needs to be big enough for everybody to [00:07:00] fit in. Sometimes you have to show both sides of the topic. And that's where I think you guys do a great job. one of your guests who really fits that mold is Jim Belushi.
I have a clip from the show , which was a great show. I think it was your hundredth episode. That was an odd, yeah, it was an awesome episode. Let me play the clip and then we can talk about that.
That's classic, but it does show you he talked about having to get the rights, work through everything, to get the rights and you think, yeah. How simple is it to get a, a strain named after the blues brothers or a brand named after the blues brothers, but there's a lot involved and you can't just, go in there with, Hey, it's a good idea.
Let's just do it. No, there's a lot more to it. , you guys did a great job dissecting that during that interview, I really enjoyed it.
Jarrod Mason and Lucy Rose: Well, I think he's a great purveyor of the industry and that's why me working at a cultivation and kind of. How difficult it.
is. And, people mess up and there's mistakes that are made, and there's also learning experiences and there's a lot of joy and he showcases the culture.
It's not like a. Like people with degrees in cultivation there it's some just normal folks, like [00:08:00] you would see at a regular cultivation. And so I love his show that it shows the reality. It does show up both sides and he's pretty open about, know, everything in the cannabis industry. I think, Jim absolutely is a, is a great representation of the merger of the commercialization and the corporate side of and, and also the culture. And Yeah, so I think he's like a living representation of our ultimate goal. For people to understand that it is a regulated business.
I think it should be taken seriously on some levels because people do depend on this for healing and medicine and for a better way of life. and at the other side, we should have fun, cannabis is a fun compound and you shouldn't have fun with it. And there should be the aspects of culture tied into it as well,
Dan Humiston: And he brings a lot of credibility to the industry too. And like you said, if he. Had a crappy product, they would do just the opposite. So , I'm glad that he's doing it the right way. , we don't have a lot of time left, but you have a digital marketing company.
And I know you work a lot of cannabis companies. We always usually end the show with some advice for [00:09:00] aspiring pod-casters, but I thought maybe we take a different route today and give some advice for maybe a cannabis company.
That's thinking about adding a podcast to expand their reach. Do you have any guidance for this group of what it, what they should be thinking about? Or if it's a good idea to add a branded podcast?
Jarrod Mason and Lucy Rose: Yeah.
I think there's a lot of focus on. Right now. And I, and as like the next stage of cannabis is going to be more focused on, consumer packaged goods and look more liquor or something. And there's a ton of focus on brands and liquor. I think that's ultimately why we formed you.
A digital was just to help you, small businesses, fix up the brand, have all the basic pieces. They need to compete in the market against these, large marketing budgets that are going to start flooding into the index. And with that though, with any brand, you have to be authentic. And I think just having a podcast where you can share some of that authenticity back with your customers, like they're going to dig that because what a lot of these cannabis consumers look for is the culture.
They want to feel like they're part of [00:10:00] something they want to experience it.
Dan Humiston: Yeah, , I think that's good advice. What were you going to say, Lucy?
Jarrod Mason and Lucy Rose: I was going to say the same, keep it authentic and make sure you have an actual plan. Don't just, throw a podcast up. Cause it's going to be good for SEO and like boosting your numbers, you really have a plan and a purpose behind your messaging. know we just had a cultivator on our show a couple of weeks ago from one of the top brands in California he was so authentic. So much amazing stuff that I guarantee you, nobody who follows that brand. And they've got a big following. What do you even know about? Those are the little tidbits that like, if they put that person out on the forefront and started sharing his stories, people would be even more so stoked about this brand.
So find those little gems in your company and focus on those and just make sure you have an actual purpose behind sharing the podcast. But I know Jaron and I started the podcast and we started it because Gary V said, go out and start a podcast and we did it. So just do it.
Dan Humiston: That's great. It's Gary V [00:11:00] he's got more people started in the podcast business. Well, you can check out a new episode of Lenten lucid every week on all major podcast sites, including pod connects. Guys. This was fun. I really enjoyed getting to know you guys. Thanks for doing that.
Jarrod Mason and Lucy Rose: Yeah, this was so fun. Thanks for having us, like we started with, this has a rare opportunity for us, so we really appreciate it. And there's a lot of stories left to share. So definitely a tuning, the Latin lucid and, and we're always bringing on new people every week with some incredible stories to share.
And, usually there's some knowledge that. gives a drop or somebody says I've never shared this with anybody else. So you might learn something new about somebody every week. It's fun.