Curious about the cannabis industry, but nervous that you'll get lost in the haze? Bryan Fields from The Dime joins Dan Humiston to talk about how he and his co-host Kellan Finney realized after a deep-dive conversation with other industry pros that they needed to share this type of high-level cannabis information with the world. Each week they dive into the cannabis and hemp industry through trends, insights, predictions, tangents and special guests. Produced by PodCONX https://podconx.com/podcasts/the-dime https://podconx.com/guests/bryan-fields https://podconx.com/guests/kellan-finney https://www.eighthrevolution.com/
Curious about the cannabis industry, but nervous that you'll get lost in the haze?
Bryan Fields from The Dime joins Dan Humiston to talk about how he and his co-host Kellan Finney realized after a deep-dive conversation with other industry pros that they needed to share this type of high-level cannabis information with the world. Each week they dive into the cannabis and hemp industry through trends, insights, predictions, tangents and special guests.
https://podconx.com/podcasts/the-dime
https://podconx.com/guests/bryan-fields
https://podconx.com/guests/kellan-finney
https://www.eighthrevolution.com/
PC The Dime
[00:00:00] Bryan Fields: Thanks for joining us. And welcome back. We have another great show in store for you today. Brian field is here to talk about his show, the dime, Brian, welcome to the show.
Dan Humiston: thanks for having me, Dan excited to be here.
Bryan Fields: Well, you also have your co-host Kellen Finney. Couldn't join us today, but I want to make sure you give them a shout outcause there's a lot of points in this episode that I want to discuss about having a co-host. But before I do under the heading of some of the greatest inventions in history were conceived by people on cannabis.
Tell us how the idea for the dime was hatched.
Dan Humiston: So the dime was hatched. Maybe 2019 at the Emerald scientific conference. And this was after a day full of presentations and we were networking. We were sitting around a couch and it was me Jordan Zieger, Dr. Matt Moore and Ann Friedman, a bunch of other really smart people. Of course, my partner Callan.
And we were just having conversations about everything cannabis, and we were hitting a variety of different topics. And [00:01:00] shortly after that kind of conversation, itdawned on us that this was an incredible conversation. We had multiple scientific leaders in the industry discussing different concepts and theory simultaneously in all these different opinions and thoughts would be beneficial as a collective and just being regurgitated out to the masses.
And after that came home fell and I decided to kinda dive into the podcasting and COVID hit and it became something that we continue to pick up as another way of networking with our colleagues that we weren't able to see. But it's another way of adding another educational layer on top of our own internal mindset.
A lot of the times Kellen, and I like to get outside opinions to avoid group think philosophies andchallenging each other's assumptions we do naturally. But having that third person in the conversation flow really brings an extra competitive advantage to our thought.
Bryan Fields: I know just by listening to your show, that definitely comes out because you get a chance to hear a different opinion. Was cannabis part of the conversation.
[00:02:00] Dan Humiston: Yeah, there was multiple joints being passed simultaneously, which at the time seems a little more scary now considering COVID was like right on the precipice of spreading and that idea. Quickly went away since obviously March became locked down and this was late February and it's just wild to think about those concepts and how free and those passings of the joints were in that conversation.
And then to think how quickly after that, the entire world took a really different approach.
Bryan Fields: Well, again, it's inspired another great historical event on the dime and what's the significance of the dime.
Dan Humiston: so for us, obviously we have the eighth with like the bag of pot and the dime.
Was to play off that. And the original intent was to try and do a 10 minute short clip of everything informational from a specific topic. And as we started out, we realized it was likely impossible to consume all these different approaches into a 10 minutes.
I think it dawned on me that it was likely not possible when one of our first guests did a nine minute opening monologue. And then I realized after that, it's [00:03:00] likely impossible to try and keep it under 10. If I hadn't asked him a question yet, and he's still going to his background about eight minutes and 30 seconds into the podcast.
Bryan Fields: Oh, yeah. Yeah. That's happened to me so many times. I mean, the dime is funny back in the day when I was younger, it was, nickel bags or dime bags. And so it's, it checks, a number of boxes. You and Colin worked together at eighth revolution. And so you have a great rapport.
It's nice to have a co-host, especially when your guests doesn't show up. And speaking of that, you brought along a clip from one of your early shows when it was just the two of you guys. Maybe you can set that up , for our audience so that they can know what we're about to hear.
Dan Humiston: Sure. So early on, we use it as a conversational tool to challenge each other's thought processes. We're both pretty comfortable with speaking on stage at large conferences. The ability to have that networking event, we wanted to make sure we were staying fresh with all the different conversational topics.
So the conversation we're about to hear.
was one of more negative conversations, but I think an [00:04:00] important one that needs to be discussed because obviously there's so much positive in space, but sometimes there's other opportunities that are a little more negative and there's consequences. So I think exploring those types of negatives was a unfortunate reality, but also a truthful one that we kind of role played out as we broke it.
Bryan Fields: Well, let's play it now. Let's talk a little bit about it, cause I have a couple of thoughts on it as well. Hang on, let me play this for you. Police officer pulls me over and he says, Brian, your eyes are red. I tell him the officer from a lifeguard. He says, Brian, it's nine 30 at night in the winter.
You're obviously not lifeguard. There's no pool around here. I takes me out. And then he does our tasks. What's the legal limit? How does that work? It's a same roadside test that they give to someone who's inebriated. So it's like walk a line, say the alphabet backwards. The roadside is just for, they're just checking a box that they have to nine times out of 10 with the officer to ask you to step out of the car because they think you're on the influence of drugs or alcohol.
You're going to, you're literally going to that's great. I'm a lifeguard.
Dan Humiston: Quick [00:05:00] little story about that. One of my friends told his mom he was a lifeguard at a pool, and that's why his eyes were always really red. It turns out he wasn't really a lifeguard the entire summer. He lied to her, but he got away with that. And that's every time I hear the eyes red conversation, it's always funny to bring that up because it brings back those funny memories.
Bryan Fields: Yeah, but that's a good example of, how it's nice to have that. Co-host with you. You guys have such great rapport and bouncing it back and forth like that. You can throw a question to colony. You can throw it back to you. I'm sure that's helpful, . I mean, occasionally guests don't show.
Dan Humiston: Yeah. Yeah. I think that's really important point. And I think another aspect of it. Dives into both of our backgrounds is Kaelin has that heavy science side. He's just strong, analytical chemist, but smart conceptually and understanding all of the pieces of puzzle. And I focus on a different approach, more of the business marketing side.
So our theory sometimes collide pretty aggressively with the different mindsets and perspectives. And you can hear that in real time in our conversation because sure. We both ultimately understand exactly where it needs to [00:06:00] go, but see different approaches on exactly how to get. And I think that's what makes us unique is the ability to bleed the business and science perspectives together for one analytically driven approach.
Bryan Fields: And I also think it helps when you have. Different types of guests with different backgrounds , your show has such a broad range of guests that it probably makes it really helpful. In some cases you're more comfortable with the conversation than Callan and in some cases he's more comfortable.
I'm sure that makes a big difference.
Dan Humiston: Yeah, it makes a massive difference.
, we've had everything from publicly traded CEOs to medical, marijuana doctors, to branding experts, to physicians in the space to analytical chemists. , the plethora is endless and I look at it as like a spin the wheel. Personalities. And I think that's really important to give the wide variety in the space because the industry is so vast and so wide ranging.
And I think having a variety of different guests gives different perspectives and informational dies because the industry [00:07:00] as its whole is evolving so fast and hearing these different perspectives, I think is beneficial to our lives.
Bryan Fields: Yeah, I agree. I agree. Before we wrap up, I have a podcasting question for you about titles in your titles, you tease the episode and then you end it with the guest's name. What prompted you to come up with that format?
Dan Humiston: I think that's a really good question. For me, that's a personal opinion. As a marketing background, I always like to be intrigued and teased into the episode. So when I was first looking at the way we listed it out, it just didn't feel like it was compelling enough for that. So when I'm dissecting the episodes and trying to.
Justify were explain to the listeners, really the information in there. I try to compact as much information into as few words as possible to sell them on the massive benefits that's loaded inside the episode.
Bryan Fields: I wouldn't call it clickbait because it's not like that it's but sort of teases the episode. And I'm looking at it. And a lot of times I'm thinking maybe we should start doing that with more of our podcasts. And I it just jumped out at me. When I looked at your show, I [00:08:00] suspect it's been.
Dan Humiston: Yeah, I think so. And I think for me, I just use my own behavior habits, from a marketing sense, the psychology of the intrigue of you're scrolling through your 10 different podcasts and you only have one to select for that month. Which one are you going to choose? Are you going to choose just the standard one or you going to choose the one that you're like, you know what the Michigan dominance with the cookies behavior slightly interested in that?
I think I'm going to have to try that.
Bryan Fields: Yeah. Yeah. I'm afraid. I may have to make some changes,
Dan Humiston: I'm always here to help.
Bryan Fields: Well, I can check out new episodes of the dime every week on all major podcast sites, including PI connects, where you can also apply to be a guest. Brian, great to have you on the show. Thanks for doing this. I appreciate you doing it.
Dan Humiston: Thanks for having me, Dan.