What is a companion podcast? After nearly two years of hosting The Dime podcast, Kellan Finney and Bryan Fields realized that the length of their episodes may prevent potential listeners from giving it a try. As a way to overcome this barrier, they launch a new podcast with shortened The Dime episodes. Kellan joins Dan Humiston to explain how Cannabis In 10 gives potential listeners a chance to preview 10 minutes of each The Dime episode. Produced by PodConx Potcasters - https://podconx.com/podcasts/potcasters Dan Humiston - https://podconx.com/guests/dan-humiston Cannabis In 10 - https://podconx.com/podcasts/cannabis-in-10 The Dime - https://podconx.com/podcasts/the-dime Kellan Finney - https://podconx.com/guests/kellan-finney
What is a companion podcast?
After nearly two years of hosting The Dime podcast, Kellan Finney and Bryan Fields realized that the length of their episodes may prevent potential listeners from giving it a try. As a way to overcome this barrier, they launch a new podcast with shortened The Dime episodes. Kellan joins Dan Humiston to explain how Cannabis In 10 gives potential listeners a chance to preview 10 minutes of each The Dime episode..
Produced by PodConx
Potcasters - https://podconx.com/podcasts/potcasters
Dan Humiston - https://podconx.com/guests/dan-humiston
Cannabis In 10 - https://podconx.com/podcasts/cannabis-in-10
The Dime - https://podconx.com/podcasts/the-dime
Kellan Finney - https://podconx.com/guests/kellan-finney
Dan Humiston: [00:00:00] all right, everyone.
Thanks for joining us. And welcome back. We have another great show in store for you today. Kellen Finney is here to talk about his podcast cannabis in 10. Kevin. Welcome to the show.
Kellan Finney: Thanks, Dan, how are you doing it?
Dan Humiston: I'm really doing great. We were talking before we got on this is a such a cool concept and I'm just surprised more people haven't jumped on it. I don't want to get ahead of myself. Cannabis and 10 is kind of like the cliff notes of the dime. , we did an episode with your co-host Brian Fields.
But for people that didn't hear the episode, let's start off by maybe talking a little bit about the dime. Just share with everybody. What the Diamond's about.
Kellan Finney: Yeah. So , the dime is a podcast that Brian my business partner and myself put together and it really is focused on. Providing a platform to have conversations with industry leaders in the cannabis space. Right. We talked to CEOs of publicly traded multi-state operators. We talked to doctors operating in the space.
We talked to scientists, so we try to [00:01:00] cover the whole entire industry , to gain a deeper understanding of kind of the landscape of cannabis. Right.
Dan Humiston: Yeah. And you guys both come at cannabis from a little bit different place where your expertise is more technical and Brian's got a more marketing So no matter. The guest is one of you guys has a little experience that's sort of the game plan.
You bounce it off of each other, right?
Kellan Finney: Yeah.
that's exactly it. And , there's another level to it as Well Brian's on the east coast and I'm a west coast guy too. So we typically have little east coast, west coast rivalry going on from a conversational standpoint.
Dan Humiston: Well, the Diamond's a very successful show, which has kind of rolls me into my next question. What prompted you to create a companion?
Kellan Finney: And so it really I came down to the simple fact when we were listening to other podcasts. It's challenging to commit to an episode of say an hour or even longer. If you don't know the topic, if you don't know the guests, if you're kind of unfamiliar with it. And so, Probably the easiest way to understand that [00:02:00] was to of try to condense it down for individuals that were trying to experiment.
See if it's something they're interested in. Right. And so by condensing those episodes down to try to just highlight, like you said earlier, the cliff notes of the conversation and realistically what we do with cannabis and 10. We try to highlight what the guests is communicating during that episode.
And if you want to hear more of the conversation and the dialogue that's associated with some of the points that they make, then you can jump into the full episode, right. And be able to expand on some of those points. But realistically cannabis in 10, if someone who only got a quick minute wants to see if it's a topic they want to learn more about, and then that way , they're not committing too much of their time and their resources to learn about.
Dan Humiston: Yeah. I think it's great. You can go through a whole series of episodes at 10 minutes and basically binge on them. And if you find one that you like, then you click on the diamond, you go through the whole thing. But to reduce a 45 minute show down to 10 minutes, [00:03:00] that's not easy to do.
, what are some of the things that you have to do in order to make that happen?
Kellan Finney: So it's a lot of editing, right? And realistically, , we focus on the guest, ? , the premise of it is to try to bring awareness to what our guests is doing in the industry. Whether they're a thought leader or a scientist, or bring attention to some of their brands that they're moving in the industry, if you will.
And so. That right there with that single focus. That's how we edit the episodes. . So there's not going to be a lot of dialogue between Brian and myself, speaking on our opinions associated with the point they make. Realistically, we're just trying to condense what the guest is doing, . And that's where the main focus , really focuses on from an editing standpoint is what they're communicating and everything else is kind of just a fluff.
It that.
Dan Humiston: yeah, it makes sense. It makes sense. It's really about the gas. As a matter of fact, I have a . Clip. We can play this clip with Robert Beasley from fluent. Let me just play this clip real quickly.[00:04:00]
Just a perfect example of east coast west.
Kellan Finney: Yeah,
it's just thinking that's beautiful. How that worked in there. I didn't even know you're going to play that episode before this. It's awesome.
Dan Humiston: But it was a great episode and he really gave some insight in that I never would've thought about. You think about, you hear these west coast brands, California , is really the epicenter of some of these well-known brands. It doesn't necessarily mean that in Maryland, they have any idea what that brand.
Kellan Finney: Yeah. [00:05:00] 100%. And , Robert was referring to cookies there. ? I'm trying to just bring their brand in And be like, this works in California here. It should just sell out. We don't need to do anything in Florida. And it just goes to show you that you would assume that, but unless you have conversations with people that are operating boots on the ground, you would never even know.
That, Hey, that's not the case, you know what I mean? So that's, what's also beautiful about it. And if you want to learn more about what Robert has to say as far as the east and the west coast brands go, you can go into that episode and he elaborates on it.
Dan Humiston: Yeah. And what a great get that was a super good interview. , and so many levels, but , that particular aspect of it, I was like, Again, that's a point that I hadn't thought about it makes perfect sense, but when you're in as deep as we are, sometimes it's hard to see the forest from the trees I had an interview with people from gage and they did a partnership with cookies and they're just like killing it and Michigan with cookies.
And you just assume, man, everybody should be trying to get that cookies license, [00:06:00] but it doesn't necessarily mean gold for everybody. Depends on where your.
Kellan Finney: Yeah,
totally. I couldn't agree more. I think that every state has kind of a different demographic a large portion of the population in Florida is an older generation, like the baby boomers, that's where they all retired. The brand, that's your marketing in Florida.
It has to be significantly different because the demographic is different,
Dan Humiston: a good point. It's not coconut. I mean
Kellan Finney: Exactly. Totally not broken. Right.
Dan Humiston: is for sure. Those for sure. Well, you know what I like to do on every episode, I like to share some advice or some guidance for people, but normally it's for aspiring podcasters. But I think today maybe what I would like to do is talk more to the.
Podcasts that are already out there that are doing a show and maybe you can give them some do's and don'ts on doing a companion show. It's not for everybody. It's a heavy lift to do , a companion show, but maybe you can give some of the do's and don'ts, and also , some of the intangibles that you realize [00:07:00] from this.
Kellan Finney: I know. I think that , some of the things to be aware of before you kind of jumped into it as it is extra work, . There is a whole additional labor that you're committing to from the editing standpoint and making it clean and kind of condensing and distilling , the points from it.
But with that being said, I think that If you're looking to expand your engagement for your podcast, creating a companion show, that's. Highlighting certain aspects like we have I think is a great way to brought in the audience if you will, , I think some things that really did work is growing organically. Kind of just slowly implementing change over time. It's been two years now, before we launched the convenience show of just working on the original podcast. And trying to perfect that before we moved on to something new.
The other thing I think is a do is video, which we are just now starting to get into. A lot of comments about our current podcast. The dime has been, it's been mentioned that podcasts tend to do [00:08:00] really Well, with video as well. When you associate video, again, it increases the channels,
that you can generate engagement for. So I think that that's something that I would highly recommend to people that are getting into podcasting is really approach it with an understanding that like, if you want to be really successful in this space, that you're going to need to implement other.
Channels to increase engagement and other content, right? And so audio is one content videos, and other content adjusting both of those to create other unique form factors to deliver the information the public,
Dan Humiston: Yeah. I think you're right. , you don't want to miss any channel. If there's a listener out there and he's on a channel and you're not providing him access to your show, you're missing an opportunity. And I wanna almost refer to this as a gateway drug. It's a gateway to the dime.
Well, check out a new episode of cannabis in 10 . On all major podcasts sites and again, to get hooked on the diamond, maybe this [00:09:00] is your gateway drug Kaelin. Always. Great to talk to you. Thanks for being on the show today,
Kellan Finney: Oh, it's great. Thanks for having me, Dan.