The secret to hosting a daily cannabis podcast As an experienced capital market analyst it's easy for Josh Kincaid to determine the macro and micro impacts that changes will have on the industry. After reviewing reports from different cannabis news sources, Josh identifies and shares his analysis as part of his daily podcast The Talking Hedge. He joins Dan Humiston to explain how he injects the latest news and his insights into his interviews with industry leading cannabis professionals. Produced by PodCONX https://podconx.com/guests/josh-kincaid https://www.thetalkinghedgepodcast.com/
The secret to hosting a daily cannabis podcast
As an experienced capital market analyst it's easy for Josh Kincaid to determine the macro and micro impacts that changes will have on the industry. After reviewing reports from different cannabis news sources, Josh identifies and shares his analysis as part of his daily podcast The Talking Hedge. He joins Dan Humiston to explain how he injects the latest news and his insights into his interviews with industry leading cannabis professionals.
https://podconx.com/guests/josh-kincaid
https://www.thetalkinghedgepodcast.com/
[00:00:00] Dan Humiston: All right, everyone. Thanks for joining us. And welcome back. We have another great show in store for you today. Josh Kincaid is here to talk about his show, the talking hedge, Josh. Welcome to the show.
Josh Kincaid: Thanks for having me.
Dan Humiston: Well, we have a lot to talk about so much has changed since I was on your show last year at the beginning of the pandemic. And in fact, you brought along a clip from your show which kind of touches on that a little bit. I also want to learn more about how you use your expertise. Is it capital market analysts on your podcast?
But before we go there, I want to share some thoughts about your podcasting wisdom because the talking hedge podcast is a daily show. , Josh posts a new episode almost every day. So he's one of the most experienced pod-casters Josh with nearly 800 episodes under your belt.
Tell us about your interview with former all pro football player, Marvin Washington.
Josh Kincaid: It was great. Dan, you shouldn't, you should have listened to it, but yeah, it's one of those times, you forget to hit record.[00:01:00] Marvin Washington, formal football player, all pro involved with cannabis at the corporate level activists. And so we had a lot to talk about with, the unjust testing that the NFL has when the NBA stopped.
We kind of saw what happened with the Olympics right now. Shikari I think is her name, so a lot to talk about with athletes and stuff, but it's always better if you can make sure it's.
Dan Humiston: So you do the whole episode and you didn't record.
Josh Kincaid: No, I didn't realize till the end. And I'm like, oh my gosh, I forgot. And then I was like, maybe I'll tell them. And I was like, maybe I won't and we'll just let that one go. So, yeah. Shout out to Marvin Washington. Next time. I'll hit record, buddy.
Dan Humiston: Oh man. Marvin was at one of my first trade shows that we produced in New York and what a gentle, giant, super nice guy and great for the industry. And I feel bad for You I've been there before. That's the worst.
Josh Kincaid: You did a lot of good stuff to stay too damn. You kind of have to hit record every time you talk to certain people. And he's one of those guys that I want to record every time. And he is a massive guy. I come up to his shoulders and he's just a . Huge [00:02:00] figure. So if you're gonna do a self, you've got to get way out.
Dan Humiston: That is so good. There's the forum, Matt of your podcast is unique, not just because it's daily, but because there's no set time limits. I mean, most podcasts kind of have. Uh, Length of time that they zero in on, but I'm looking at your episodes from last week and they ranged from five minutes to 65 minutes.
Why the big swing.
Josh Kincaid: Cause I don't want to have to put in fluff in there. I want to say what I want to say, and there's no time constraint to that. I just recently started doing interviews and those kind of have a 45 minute timeframe on there. Cause I feel like you need at least that amount of time to get in a good long in-depth.
Conversation but with a topic, you can cover Bitcoin and cannabis in under five minutes without the added fluff that some people have. And there's that algorithm where maybe it's 12 to 16 minutes is the perfect time. And I don't really care about that. I'm not chasing likes.
Maybe I should follow that algorithm a little bit more. I'd get better stats, but to [00:03:00] be honest, Put out what I want to hear, what I want to do. And I don't really worry about like the timing or the algorithm. Although, like I said, I could probably do a lot better.
Dan Humiston: Well, you do something, right? I mean, , from what little I know about your process is that you sift through cannabis related news from sources, like. headset new frontier data Brightfield group. And then you analyze the data compared to economic market reactions over the past seven years.
I think probably before we get into you explaining how you do the process, let me play a clip from your show, and then let's talk a little bit about your process and what makes your show different than most shows. Quarterly sales across legal medical and adult use states reached an all time high of $5.84 billion in the first quarter of 2021 with sales of second quarter of 2021 projected to surpass 6 billion.
So last year, 2020 total combined sales of cannabis across all legal medical and adult use states. Wasn't a [00:04:00] $20 billion threshold, but with 10 newly legalized state markets expected to activate sales in the next two years, the total annual sales nationwide are projected to grow at a compounded annual growth rate of 16% over the next five years and reach $40 billion by 2025.
Well, first off, man, it's a good time to be in the industry, but if those numbers are right, wow.
Josh Kincaid: lot of numbers there. The podcast is kind of a business podcast. So what you're hearing is something similar to Bloomberg or maybe the wall street, journal reports, CNBC, something like that. Definitely not entertainment so much as it is like news and business focused. But yeah, like you said, 20, 24 with $40 billion that's a lot of dough.
It's a good time to be in the NFL.
Dan Humiston: For sure. For sure. So in the afternoon or when, even when you finish recording, you start going through the daily news and You come will, this is going to impact this, but it impacts this and you play it the whole thing out. And then you report back on it the next day is that the process.
Josh Kincaid: It's [00:05:00] kind of at night, I'll sit there and just be entertained by what's going on with the TV or whatever, and do a lot of research, keep open a bunch of tabs and then find out, between the us and Canada, for example, that's another one I'm looking at. I'm going to throw a podcast together on the outlook of the Canadian versus us market.
And especially what Canada and Columbia are doing in the impacts of NAFTA cannabis as a commodity, all of those things. , I kinda just throw articles together and then, sometimes I'll keep a spreadsheet. So with headsets data, for example, they have a market reports every month and I keep my own spreadsheet to look at month over month changes.
Trends and anomalies. And then that way I can gauge where the markets are going individually is just by keeping my own data and looking at it. And, being in industry for nine years helps too. Cause I know what happened in Oregon. For example, when any concentrate that had solvent was taken off the market because of the fear of hotels blowing up.
If you remember that in [00:06:00] 2015, and that's why I always tell my clients. Having non solvent, heavy a resin product out there, whether it's vape or concentrate, because at any point in time, the FDA or anybody could come in and regulate that heavily. I've seen it in multiple states, multiple markets. Just with the experience that I've seen, that's how I kind of come out.
My podcast is trying to keep it relevant entertaining, but mostly educational on what's happening on a local and international level.
Dan Humiston: So I, I would say for investors or for peoplecan watch and listen to your show to see opportunities or trends because you're analyzing well, you've like you said, nine years worth of information. And you can say, well, when this happened last time, this is how it affected this state.
And so we can kind of expect those same type of trends. Is that sort of the approach that you do in your episodes?
Josh Kincaid: Yeah, absolutely. You gotta look at trends too. Like beginning of the pandemic edibles were all the rage, right? So you talk about that and what [00:07:00] the post pandemic trends are going towards. So that's going to be a lot of delivery and not so much the cannabis cafes. So the marijuana lounges that we were trying.
To see, come to fruition in 28, 20 19 has hit the back burner while delivery is more the common method now. So it's looking at consumer behavioral changes, purchasing decisions, what they're buying. But then there's also data out there for the retailer. So the owner of these stores, what they should be putting on their shelves, like edibles should be on the shelf on Fridays between the hours of three and five, because you're going to sell a third of all your edibles between that period of time.
So there's data reports that we have consumers and patients go out and find the best deals as well as for retail owners or produce a process for retailers to showcase their best products as well.
Dan Humiston: Man it's a one-stop shop. Listen to the show before we wrap, I always like to ask our guests to share some podcasting advice. So in [00:08:00] addition to always hitting record, which is a a good place to start. I'm curious what prompted your decision to only accept Patrion donations and no paid advertisers?
Josh Kincaid: kind of back to that earlier question that you had about my formatting and the timing of it. I basically want to be able to say what I want without any consequences. So I don't take any advertising at all. Take any money for advertisement and yeah, it's because of that, I just want to be able to say what I want without recourse.
So I've been able tobe critical when I need, like I say, med men is a dumpster fire. If they were a sponsor or advertiser, I wouldn't be able to be that honest.
Dan Humiston: You have that great luxury. , I don't know a lot about Patrion, but I'm assuming that if your loyal followers appreciate the fact that you can be , noncompromised,
Josh Kincaid: yeah. I mean, I love all my followers and Patrion supporters, but , I'm not chasing likes or anything. I use it as a tool to help my super chronic [00:09:00] consulting as well as a investment fund called the C3 fund that uses AI and machine learning to make automated algorithmic trades for us.
I use the podcast as a platform to generate more clients, more interest and use it. Tool rather than a revenue generator. And that works well for me
Dan Humiston: Yeah, well, there's a new episode of the gardening podcast every day. So if anybody wants to check it, yeah. Did you write right now.
Check it out on all the major podcast sites, YouTube, or even at pod connects where you can also apply to be a guest and we'll have information on how to get in touch with Josh.
If you want to learn more about a show or talk more about what he's doing, Josh. Thanks for being on the show today.
Okay.
Josh Kincaid: Appreciate it, Dan. Thanks a lot.